GM of Branded Apps
Build and lead the Branded Apps business, from customer growth to operating performance.
To be agreed · Full-time
The opportunity
Shape the commercial proposition, win and retain customers, coordinate delivery and build an accountable team. GM of Branded Apps: proposed assessment scope covers revenue, profitability, customer acquisition and retention, delivery and team leadership. Actual commercial targets, team, authority, location and compensation will be agreed with Zeal.
Responsibilities & requirements
- Demonstrate commercial ownership and analytical judgement.
- Build an effective customer acquisition and retention approach.
- Coordinate delivery, pricing and capacity trade-offs.
- Coach people and create clear ownership.
- Communicate with integrity and empathy.
How we’ll get to know you
Share your experience, explore role-relevant questions and introduce yourself through Loom or an agreed alternative. After a team review, shortlisted applicants receive a practical challenge and meet the team. A human review of the evidence leads to our decision.
Explore the practical brief
Prepare an HTML board memo for the Branded Apps business: a 90-day operating plan, a 12-month financial model, customer acquisition and retention strategy, team design and a downside scenario. Use fictional figures and identify assumptions.
See the business you could help build.
Examples from Zeal’s design library to make the Branded Apps context tangible. Use these for context; develop your own approach.
View full size ↗
View full size ↗The work sample includes a standalone HTML file. Use synthetic data and avoid confidential employer material.
How we assess the evidence
Commercial & P&L ownership
Clear pricing, unit economics, cash timing, pipeline assumptions and decisions tied to profitable growth.
Customer acquisition & retention
Defined ideal customer, credible sales motion, activation and retention measures, discovery and renewal strategy.
Delivery & operating discipline
Focused 90-day plan, capacity constraints, ownership, service recovery and weekly operating cadence.
Leadership & team building
Hiring priorities, coaching, delegation, accountability and respectful handling of underperformance.
Strategic & analytical judgement
Explicit assumptions, testable choices, uncertainty and honest use of data and AI.
Integrity, empathy & commitment
Specific motivation, truthful reporting, customer empathy, realistic commitments and constructive disagreement.