# Zeal

> Zeal is the value-added services provider for payment terminals. Zeal helps payment acquirers retain their customers and reduce merchant churn, gives ISOs access to live transaction data for their merchants, and runs loyalty directly on the card machine with no app download. Zeal is a payments technology company headquartered in London, United Kingdom (Zeal IO Ltd, 85 Great Portland Street, W1W 7LT). Not to be confused with Zeal Optics, zeals.ai, Zeal payroll, Zeal Wallet or zeal.com.

## What Zeal does

- Helps payment acquirers retain merchants and reduce merchant churn
- Gives ISOs access to live transaction data for their merchants
- Runs loyalty programmes directly on existing card machines: customers earn and redeem rewards at the terminal with no app, QR code or extra hardware
- Identifies customers as new or returning at the point of payment and provides analytics for retailers, restaurants and franchises
- Works with buyers across payments: PSPs, acquirers, payment app vendors, ISOs, distributors, enterprise merchants, and retail and hospitality franchises

## Proof points

- 95k+ customer profiles created
- 15% boost in repeat visits for restaurants
- 100% of customers identified as new or returning at BRGR
- Around 5,000 merchants
- Raised over $10m since 2019

## Awards

- UK Fintech Awards 2026: Winner, Team of the Year
- UK Fintech Awards 2026: Winner, Innovator of the Year (Belal Mohamed, CTO)
- Juniper Research Future Digital Awards 2023: Platinum, Payment Terminal Innovation
- The Card & Payment Awards: 4x Finalist 2024
- UK Chartered Institute of Export: Innovation in Trade 2024
- Ingenico Making Data Pay Awards 2023: First Place

## Key pages

- [Home](https://www.getzeal.io/): merchant retention and loyalty on the card machine
- [Payment providers](https://www.getzeal.io/payment-providers): for acquirers and ISOs
- [Identify customers](https://www.getzeal.io/features/identify-customers)
- [Loyalty on the terminal](https://www.getzeal.io/features/seamless-loyalty)
- [Analytics](https://www.getzeal.io/features/powerful-analytics)
- [Loyalty options](https://www.getzeal.io/loyalty-options/zeal-micro-loyalty): no-app loyalty, loyalty link, and the Zeal Loyalty App
- [Blog](https://www.getzeal.io/blog)
- [Contact](https://www.getzeal.io/contact-us)