Zeal Launches Dara’s Ice Cream App
The London-born, Cairo-based tech startup Zeal has announced the launch of a custom mobile loyalty app for its client, Dara’s Ice Cream.
The new Dara’s Ice Cream app is designed to deliver a seamless payment experience, offer tailored rewards, and equip the brand with advanced data and analytics to strengthen customer loyalty and drive revenue growth.
Dara’s Ice Cream set out to gain better visibility into customer behaviour and purchasing patterns to inform smarter business decisions. At the same time, they wanted to reward returning customers, attract new visitors to return, and deliver an outstanding digital experience.
To meet these goals, the new loyalty app, powered by Zeal, includes three key features: Delivery, Pickup, and Pay in-store. These features empower Dara’s Ice Cream to collect real-time customer data and use it to assess what’s working and where to improve. With a built-in digital loyalty card, users automatically earn rewards with every purchase, whether made through the app or in person.
Dara Ghosheh, Founder of Dara’s Ice Cream, commented:
“We are very excited to have Zeal as our app development partner. The app is an amazing yet simple tool to help us map our customer journey, gain valuable data and insights into their profiles and purchase behaviours, and show appreciation for our existing customers by offering them loyalty incentives and a unique digital experience.”
Omar Ebeid, Founder and CEO of Zeal, added:
“We strive to build a world-class digital experience that brings customers and their favourite brands together in a seamless way while empowering businesses to make informed decisions based on data and analytics. Hence, we were very excited to work hand-in-hand with the best ice cream shop in Egypt to create a unique experience for Dara’s audience while enabling them to track their loyalty progress. We’re looking forward to increasing retention and supporting their revenue growth.”
About Zeal
Founded in 2019, Zeal is a Cairo-based startup backed by global strategic investors. The company empowers brands with the next generation of loyalty, analytics, and customer engagement. Zeal provides merchants with world-class data and tools to better understand, predict, and activate customer behaviour using Artificial Intelligence, all within a frictionless user experience.
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