A terminal that does more than take payments wins the merchant
When every provider quotes the same rates, merchants choose on price and leave on price. Zeal gives your terminals something rivals cannot quote: loyalty, customer identification and analytics built into the card machine you supply.
The World's #1 VAS Solution on Payment Terminals
Gain a competitive edge with added capabilities
Offer merchants loyalty, customer identification and in-depth insight on the card machines you already supply. It gives merchants a reason to choose you that has nothing to do with basis points.
Make your card machines irresistible to merchants
A terminal that powers the merchant's customer relationships is not a commodity. It becomes part of how they run their business, and that is what wins the deal and keeps it.
Competing on something a rate card cannot buy
Payment providers differentiate their terminals by shipping services a rate card cannot match: merchant-branded screens, customer recognition, loyalty, and campaigns run from the card machine itself. Zeal is white-label software on the terminals a provider already deploys: the merchant sees their own brand at the point of payment, the provider sells hardware that does more than take payment, and the sales conversation moves from basis points to what the terminal actually does for the business.
What can a merchant put their own brand on?
The screen customers actually look at. Merchants upload a logo, Zeal reads it and suggests matching colour themes, and the payment screen (rewards prompt, loyalty sign-up, terms) takes the merchant's identity, with the provider's white label underneath. No engineer visit and no downtime: changes roll out remotely within 24 hours, applied outside the merchant's opening hours. The till stops being anonymous grey hardware and becomes the merchant's own shopfront, supplied by you.
Upload a custom logo
.jpg, .svg and .png · resized to fit your screen
Select a background colour
Colour themes are suggested from the logo: upload one and watch the screen recolour. Changes apply remotely within 24 hours, outside your opening hours.
Enter your phone number to join our loyalty programme
How much control does a merchant get over their terminals?
Terminal-level control from one screen. Merchants tag each device (upstairs, corner, ground floor), see which are active, and switch features on per terminal: feedback prompts on the quiet till, loyalty sign-up everywhere, and phone-number collection paused on the busiest terminal during the lunch rush so queues keep moving. Fleet changes that used to mean a support ticket become something the merchant does themselves in a minute: one fewer call to your support desk, and one more reason the kit feels like theirs.
What can merchants do with the data their terminals collect?
Run campaigns against it. The customer database built at the terminal shows a merchant, for instance, what share of their customers have not visited in 30 days, and turns that answer into an automated win-back: choose a discount, set how long the reward stays valid, pick a push message, and the campaign contacts customers as they become eligible. No agency, no exported spreadsheets, no separate marketing stack. The same machine that took the payment invites the customer back.
How do merchants know a campaign worked?
In numbers a shopkeeper actually reads: how many customers were reached, how many came back, how many redeemed. Campaigns run continuously (a customer inactive for 30 days is contacted automatically, and contacted again only if another 30 days pass without a visit) and they pause themselves when a monthly budget cap is reached. That gives your account managers something to open a quarterly review with that no rate card can: proof the terminal is bringing the merchant's customers back.
Can the terminal ask customers what they thought?
Yes, at the moment that matters, right after payment. A one-tap rating on the terminal takes a second, and because Zeal has already identified the customer, the feedback lands on the same profile as their visits and spend. The merchant sees not just an average score but who left it, whether they are a regular, and whether they came back afterwards, something an anonymous comment card can never tell them. The terminal that takes the payment recognises the customer and listens to them, in the same tap.
What are value-added services on a payment terminal?
Value-added services are the capabilities a payment provider offers on top of processing (branding, loyalty, customer recognition, campaigns and analytics), delivered here through the card machine the merchant already has. They differentiate because they change what the hardware is: from a cost the merchant tolerates into a tool that recognises customers and grows the business. Websites have cookies; card machines have Zeal, identifying customers with their consent at the moment the card is presented, under the merchant's own brand.
Where terminal differentiation has limits
Services differentiate only when they are switched on: a provider who installs Zeal but never activates merchants sells the same grey box as everyone else, which is why activation playbooks matter as much as the software. Branding lands hardest with merchants who care about presentation (hospitality, retail, salons) and less with a trade counter that just wants settlement to clear. And a merchant under real cost pressure will still ask about rate first; value-added services reframe that conversation, they do not abolish it.
Questions providers ask about differentiating terminals
What does white-label mean on a Zeal terminal?
The merchant's logo and colours appear on the payment screen, with the provider's brand able to sit alongside; Zeal stays in the background as the software making it work. To the customer at the till, it is the merchant's screen, on the provider's terminal.
Can merchants rebrand the payment screen themselves?
Yes. They upload a logo, choose from suggested colour themes or set their own, and preview the result before applying it. Changes roll out remotely within 24 hours, outside the merchant's opening hours, with no engineer visit.
Do branding or feature changes require recertification?
No. Zeal is software running alongside the payment application: payment processes exactly as it does today, with no recertification, no second authorisation and no added scheme fees.
Can features be turned on and off per terminal?
Yes. Merchants tag terminals and control features individually (feedback prompts on one device, loyalty everywhere, phone-number collection paused on a busy till during peak hours) across branches, from one dashboard.
What happens to feedback customers leave on the terminal?
Ratings left after payment are linked to the identified customer's profile, alongside their visits and spend. The merchant sees who left the rating, whether they are a regular, and whether they returned afterwards: feedback with a name on it, not an anonymous score.
Sell the terminal no rate card can copy. Talking to Zeal takes two steps: tell us which kind of provider you are, then book straight into the right person's calendar.
Talk to salesActivating Zeal on your card machines is a breeze
Choose your integration path
Connect host-to-host through our APIs or embed the on-terminal SDK. You get a sandbox, an integration guide and a reference implementation from day one.
Share your estate details
Send your merchant data file with TIDs, MIDs and terminal models. We prepare signed builds for each terminal type, with release notes and a rollback plan.
Pilot, then roll out
We prove the experience on a pilot cohort with hands-on support, then deploy remotely across your estate through your TMS. No hardware changes, no engineer visits.
Go live and activate
Your merchants get onboarding flows, training material and ready-made campaign templates for their first 90 days, and you track activation and usage by cohort.
This is how we’re revolutionising payments for our partners
See what Zeal delivers in the field. Our partners earn new revenue from their terminal estates, and their merchants get customer identification, loyalty and insight at the point of payment.
Merchants run Zeal on the card machines they already own.
More repeat visits for restaurants running loyalty on Zeal.
Customer profiles created for merchants using Zeal.
Don’t take our word for it
Manos Perdikaris
Business Unit Manager
Jean-Philippe Niedergang
CCO and CEO of EMEA Region
Boris Ferlet
SVP, Android & Partner Ecosystem
Ahmed Hanafi
Founder & CEO
Mostafa Al Sagheer
CEO
Zeal has flexible pricing to fit your business needs
Every agreement is shaped with your commercial team: revenue share on a joint go-to-market, or an annual licence across your MIDs.
Revenue share or annual licence
One integration, two commercial models. Partner on revenue share, where Zeal goes to market inside your merchant proposition and we share the value-added services revenue it creates. Or license annually, a fixed yearly fee that activates Zeal across the MIDs you nominate, with predictable costs from day one.
Enable your card machines to:
Identify customers and offer exclusive rewards
Offer zero-friction card-linked loyalty
Showcase merchant branding and collect feedback
Provide merchants with powerful analytics
Provide you with powerful customer behaviour insights
Want to learn more?
Frequently asked questions
Zeal transforms your card machines into intelligent customer engagement tools, enabling real-time customer insights, visibility over in-store customers, and frictionless loyalty programmes for your merchants.
By integrating Zeal, you open new revenue streams through value-added services, differentiate your offering in a competitive market, and significantly boost merchant retention.
Zeal enables your card machines to identify customers through their payment cards, recognising employees, airline passengers, or telecom customers at the point of sale. This allows you to offer tailored rewards linked to existing corporate benefits or loyalty programmes. With Zeal, you can strengthen strategic partnerships and drive higher transaction volumes for your merchants.
Yes. Zeal is fully compliant with PCI DSS, GDPR, and follows industry best practices for data protection and security. Our technology is designed with privacy and compliance at its core.
Zeal is also recognised by industry leaders such as Visa and Ingenico, and has trusted partners worldwide, reinforcing our commitment to innovation, reliability, and global scalability.
Choose your integration path (host-to-host API or on-terminal SDK), share your merchant data file with TIDs, MIDs and terminal models, and we handle the rest: signed builds, a supported pilot, then remote deployment across your estate through your TMS.
Zeal runs on supported Android and Linux payment terminals. Compatibility depends on the terminal model, firmware, payment application, payment provider and acquirer route. We confirm the supported setup and any required approvals before scheduling a rollout.
Yes. Zeal is built for global scalability and there are active card machines with Zeal in multiple markets globally. With multilingual support, regional compliance, and flexible integration options, Zeal can be activated anywhere, enabling consistent value-added services for your merchants worldwide.