A world of data lies within every transaction

At Zeal, we believe in the power of data to transform businesses: creating growth, deeper customer connections, and real value.
Many businesses overlook the potential within their transactional data. We’re on a mission to change that, helping merchants recognise and engage their customers, payment providers deliver smarter value-added services, and customers enjoy effortless, personalised experiences.

A future full of Zeal

Our vision is to become the global data intelligence infrastructure for card machine transactions, opening limitless potential for businesses worldwide.

Turning missed opportunities into new possibilities

Every untracked transaction is a missed opportunity. We envision a world where smarter card machines drive business growth, helping merchants better serve their customers.

The story

How Zeal started and where we’re headed

2019
The beginning

Zeal was founded by Omar Ebeid and Bellal Mohamed with a vision: to open new opportunities for businesses through their card machines.

Seeing how many merchant services are complex, fragmented, and outdated, leaving merchants with limited options, we saw an opportunity to change that. This was just the start of something big.

2020-2021

With a strong vision in place, we focused on building the foundation of Zeal. Our team worked tirelessly to build Zeal’s core technology, and we were recognised by Visa as an up-and-coming solution.

Our decisions were made with merchants in mind, ensuring a frictionless experience for customers from the ground up. We refined our infrastructure, strengthened security, and laid the groundwork for future scalability.

2022-2023

We moved beyond development and into real-world testing, with Ingenico as a strategic partner.

Businesses started experiencing Zeal firsthand, helping us refine our product. Merchant feedback became our greatest asset, guiding key improvements. At the same time, we navigated the complexities of the payments industry, ensuring Zeal could integrate smoothly with payment providers.

2024 onwards

This marked a major leap forward for Zeal. We secured partnerships with Mellon, Castles, and other industry leaders.

We received industry awards that recognised our innovation and impact. Our team grew, bringing in world-class talent to scale our vision even further. Businesses across industries now trust Zeal as the go-to data intelligence solution for their card machines.

Led by Zealous visionaries

Driven by expertise, innovation, and a passion for transforming payments.

Omar Ebeid, Founder and CEO of Zeal
Omar Ebeid
CEO & Co-founder
Omar is a fintech entrepreneur with an MSc in Entrepreneurship from the University of Bath, a winner of the Vice-Chancellor's Award at the University of Surrey, and currently completing Harvard University's SSP programme. His journey began in real estate, earning recognition in UK Parliament, before he founded Zeal in 2019.
Omar Ebeid on LinkedIn
Belal Mohamed, CTO of Zeal
Bellal Mohamed
CTO & Co-founder
An electrical engineer and cybersecurity expert, Bellal ensures Zeal remains at the forefront of fintech innovation, leading its tech team. His expertise in secure systems and data intelligence drives Zeal’s value-added services for card machines.
Bellal Mohamed on LinkedIn
Tarek Ismail, Chief of Staff at Zeal
Tarek Ismail
Chief of Staff
Tarek runs the founder's office at Zeal, keeping strategy, partnerships and operations moving. Before Zeal he founded a restaurant-booking startup and spent a year as an analyst at Kirkoswald, a $9bn global macro hedge fund, leading macro research across 40 countries.
Tarek Ismail on LinkedIn
Georgina Lea, Founder's Associate at Zeal
Georgina Lea
Founder's Associate
Georgina works alongside the founder on the projects that keep Zeal moving, from operations to partner and customer experience. She joined from tech education company BrainStation, where she spent three years in London rising to Manager of Experience, after starting her career as an analyst at WTW.
Georgina Lea on LinkedIn
Guy Berry, GTM at Zeal
Guy Berry
GTM
Guy leads growth at Zeal, building the engine that brings new providers and merchants on board. A Dartmouth graduate, he joined from UBS, where he worked as a quant developer and investment analyst, and brings an engineer's approach to go-to-market.
Guy Berry on LinkedIn
Lord Ed Vaizey
Lord Ed Vaizey
Advisor
A distinguished advocate for the creative and digital industries, Lord Ed Vaizey brings strategic insight and policy expertise to the team. His deep understanding of media, technology, and culture drives innovation, ensuring Zeal remains a leader in its field.
Lord Ed Vaizey on LinkedIn
Sherif Hallouda
Sherif Hallouda
Advisor
A seasoned industry leader, Sherif is the Chairman of AEP, Ingenico’s oldest global distributor, and a member of Ingenico’s advisory board. With deep expertise in payments and card machine distribution, he advises Zeal on strategic growth.
Sherif Hallouda on LinkedIn
Brendon O'Malley
Brendon O’Malley
Advisor
A fintech leader with deep payments expertise, Brendon previously founded TenderPOS and sold it to a payments company. Now, he drives Zeal’s payments strategy and industry partnerships, leading its integration onto card machines to open new opportunities for merchants.
Brendon O'Malley on LinkedIn

Powered by game-changing investors

Bold investors drive our mission forward. Their vision and support enable us to innovate, scale, and transform the future of payments for businesses everywhere.

Great culture breeds great products

We’re a passionate, curious team on a mission to change how the world thinks about payments. At Zeal, you’ll find a culture where big ideas are encouraged, and every voice matters. If you're excited about helping merchants grow and want to build the future of payments with us, check out our open roles. We’d love to meet you.

Explore careers at Zeal

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