
Zeal Wins Second Place at Visa Everywhere Initiative
After a rigorous competition among 270 fintech startups covering the biggest and most critical sectors, Zeal proudly secured second place at the Visa Everywhere Initiative, held for the first time in Egypt.
We were proudly shortlisted to pitch our products among four other finalists and won 2nd place for standing out as an innovative digital platform that empowers merchants to boost customer retention and build a solid data-driven business through leveraging our loyalty, data analytics, and other digitised solutions — with a cash prize from Visa of 350,000 EGP.

About Zeal
Zeal is an innovative Cairo-based startup backed by global strategic investors to empower brands with the next generation of loyalty, data, and AI-powered insights. We provide our merchants with world-class data, analytics, and tools to predict consumer behaviour using Artificial Intelligence — enabling them to unlock the full potential of their customers through a seamless, intelligent loyalty experience.

More About Visa Everywhere Initiative
The Visa Everywhere Initiative (VEI) is an open innovation programme that helps startups unlock new opportunities and provides them with a global platform to demonstrate their ground-breaking solutions. The programme first launched in the U.S. in 2015 and quickly expanded globally.
To date, nearly 8,500 startups have participated and have collectively raised more than $16 billion in funding.
The 2022 edition marked the first VEI held in Egypt, powered by FinTech Egypt, an initiative by the Central Bank of Egypt (CBE).
The Visa Everywhere Initiative is a global innovation platform that challenges startups and fintechs to solve future payment and commerce challenges, enhance their product offerings, and deliver forward-thinking solutions across Visa’s vast partner network.
Stay tuned — many more exciting announcements coming your way soon!
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