Customers Come First: How Zeal Is Made to Help You Boost Your Customer Base

Understanding the Struggles

Understanding the struggles and hurdles merchants face daily on how to follow consumer behaviour, see the change in trends, and try to stay afloat in the face of a turbulent economy, we feel their pain — their need to always keep up with the latest updates.

The solution manifested through creating loyalty programmes designed to attract new customers, maintain the current ones, and allow businesses full access to accurate and updated information that helps them make a concrete and foolproof marketing plan and long-term business plan.

You're probably thinking, “loyalty programme isn’t that new idea. What makes Zeal so special?”

Let’s jump into who Zeal is, its purpose, and its long-term plans.

A Brief Introduction to Zeal (History and Mission)

Driven by ambition and backed by elite local and regional investors, Zeal is a Cairo-based startup made to give brands the power to elevate their status by providing top-notch, intelligent, and simple mobile loyalty and data solutions.

Zeal allows companies to access all data and analytic tools using Artificial Intelligence (AI).

The perks of Zeal implementing AI data analytics tools for businesses are:

1. Track user behaviour
2. See growth throughout the year
3. Get feedback

All these benefits help businesses unlock the many gates to gaining new customers. From here, two parties benefit from loyalty apps:

1. Customers who can easily reach out to brands, learn about their services, and purchase goods in no time.
2. Business owners who can see their strengths and weaknesses, and then work on an impeccable plan to achieve customer satisfaction, maintain loyalty, and open the door to gaining new customers.

Customer-First Is Our Main Mission

In building the best-in-class AI engine, Zeal is on a mission to provide merchants with tools to attract new customers, increase their retention rate, and increase the lifetime value of existing customers — all with the most suitable and simplistic loyalty solution.

Under the slogan, “The future of digital loyalty, data and AI”, Zeal is keen always to be ahead of the curve, to have foresight into the future, and to meticulously craft its services that cater to all partners' needs.

The key to long-lasting success achieved by mega-corporations is knowledge. It's amazing what a simple piece of information can do to create a 180-degree shift in a business.

The foundation of a proper loyalty programme starts with merchants. When signing up for a loyalty programme, it's the easiest way for them to track the ups and downs of the business by using data and seeing analytics that keep the boat going.

You see, offers and discounts aren't what keep a customer loyal. And name recognition isn't as effective as it used to be.

Businesses worldwide make hot deals and create offers customers cannot refuse daily. However, the key to maintaining and tapping into a new line of customers comes from understanding how to capitalise and develop tailored programmes and rewards for the consumer.

The secret to the success and longevity of a brand is data, and once the correct data is attained, a happy customer will be maintained.

The Power of AI-Driven Data

Collecting data through an AI system is efficient, time-saving, and accurate. Many significant corporates use it to attract more people.

On a broad example, YouTube uses AI in its algorithm, which collects data, sees what people watch, and understands their interests — hence it recommends videos based on their watch history.

Moving on to a much more relatable topic, many fast food chain restaurants and famous coffeehouse companies use loyalty programmes, leading them to attain unprecedented success in acquiring new clients and keeping existing clients satisfied.

For example, in 2020, McDonald’s Rewards became one of the industry’s most effective programmes; a year after its launch, it held 21 million active users.

Now returning to the main topic, what can Zeal offer in this very competitive industry?

Let’s find out.

Zeal Values

Time flies fast and businesses need to be on their toes to follow all changes occurring every second. Well, so does Zeal.

In a world filled with problems, false promises, and delayed actions, Zeal goes all in to ensure that everything is smooth sailing.

1. Solve Problems

The market has many hidden details. As problems appear out of nowhere, Zeal uses its expertise to solve problems by going through analytics and fixing issues ASAP.

2. Act Fast

Time moves forward and doesn’t pass by slowly. Hence, Zeal ensures that everything is delivered on time.

“Time and tide wait for no man and we do not wait to make some action.”

3. Keep Promises

Honesty and credibility are the beating heart of Zeal, which led to cementing our name as reliable and working with major companies including Visa, Dara’s Ice Cream, and El Sagheer Salon.

4. Pay Attention to Details

Every detail matters, regardless of how insignificant it may seem.

How Zeal operates can be summed up in one word: “Documentation.”

From observers and documentarians to developers, all knowledge that has been obtained by Zeal is used to improve businesses.

Details are what make businesses boom, shape their upcoming steps, and define their long-term action plans. So with a loyalty programme that collects all data made by a detail-oriented brand, you are on the right path to success.

5. Be Flexible to Change

There is an old saying, “If it’s not broken, don’t fix it,” which is not entirely wrong. But in this day and age, you cannot just stand still and refuse to take risks. Zeal sees the world constantly changing — nothing stays the same — and for that, we are always flexible to change and keen to make sure merchants don’t fall behind by sticking to old tricks and methods.

Conclusion

Zeal cares for you, is made to help you, and most importantly, is here to give you the power to lead your business and go above and beyond your expectations.

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