Loyalty at every till, across every store

Zeal is a loyalty platform for retailers that installs on the card machines you already operate. One multi site loyalty programme, running the same way in every store from the day it is switched on — retail chain loyalty with no new hardware, no separate app and no QR code at the till.

PCI DSS & GDPR Compliant

Print your own branded receipt

Type a company name (payment provider or merchant, either works), then keep scrolling. The card machine does the rest: your name on the screen, your receipt out of the printer, and your customer's loyalty balance already on it.

Your brand on the receipt

Works for a payment provider or a merchant. Prefer a click? Use the button.

Runs on the card machines merchants already use. Trusted by industry leaders.

One programme, every location

Multi-site retailers usually end up with loyalty that works in some stores and not others, because it depends on staff remembering to ask or on a tablet that only half the estate has. Zeal runs on the payment terminal itself, so the experience is the same in every store from the day it is switched on.

Nothing new to install

The software is deployed to terminals you already operate. There is no second device at the counter, no app for the customer to download, and no QR code to scan before paying.

Recognition inside the transaction

Enrolment and recognition happen during payment rather than before or after it. Queue time does not change, and staff are not asked to run a separate process at the busiest moment of the day.

Built for an estate, not stretched from a single shop

Most loyalty products are designed for one location and then stretched across many. That is why rollouts stall somewhere around store fifteen, and why head office ends up with a programme that is genuinely live in a third of the estate and nominally live in the rest.

The failure is rarely the software. It is that every store has slightly different hardware, different staff turnover and a different queue, and any scheme that depends on a colleague remembering to ask a question will work in the stores where the manager cares and fade everywhere else.

Zeal is deployed as software to the terminals already sitting in your stores, through the estate tooling your payment provider operates. No store receives a parcel, no manager installs anything, and no site is left behind because its hardware is a generation older than the flagship.

Because recognition happens inside the transaction, adoption does not depend on anyone asking. The customer pays the way they always pay. That single design decision is what makes the numbers from store one and store ninety comparable, which is the thing head office actually needs.

Rollout is staged by cohort rather than pushed to every device at once, with version control and rollback. Compatibility is confirmed per terminal model, firmware and acquirer route before a cohort goes live, so a problem in one region never becomes a problem across the estate.

What the customer experiences

They pay. If they are already recognised, their reward or balance appears on the terminal while the transaction completes. If they are not, the terminal offers to enrol them in a few seconds, without a form, an email address or an app download.

Nothing is added to the queue and nothing is asked of the person behind the counter. That matters more in retail than in any other setting, because the checkout is the one place where a few extra seconds is measured in lost baskets.

What head office gets

Enrolment, recognition and redemption reported consistently by store, by region and across the estate. Because every store is running the same software on the same kind of device, a difference between two stores reflects the stores rather than the setup.

Campaigns are configurable per store or per group, so a single site can run a local offer while everywhere else runs the national one. Redemption is recorded at the terminal that issued the offer, which means results are counted rather than estimated.

Where Zeal sits alongside your stack

Zeal sits alongside the payment stack rather than inside it. The terminal manufacturer, payment application vendor, acquirer or processor and merchant all keep their existing responsibilities. Zeal does not handle authorisation, clearing or settlement.

It also does not replace an existing CRM or loyalty provider. Where you already run a programme, Zeal supplies the in-store recognition layer those systems cannot see on their own, subject to the data mapping and consent design agreed for your deployment.

What is a multi site loyalty programme?

A multi site loyalty programme is a single scheme that runs consistently across every location a retailer operates, so a customer is recognised and rewarded the same way wherever they shop and head office can compare performance store by store. It differs from a single-store scheme mainly in what it demands operationally: consistent hardware behaviour, staged rollout and reporting that holds its shape across sites.

What this does not solve

It will not make people return to a shop they did not enjoy. Loyalty brings back customers who were already willing to come back and gives them a reason to choose you sooner; it does not repair range, price or service. It is also bounded by transactions: a quiet store builds a small audience, however good the programme is.

Retail loyalty questions

Does every store need the same card machine?

No, but every terminal has to be supported. Compatibility is confirmed per model, firmware version, payment application and acquirer route before a cohort goes live. Mixed estates are normal; what matters is knowing which cohort each store falls into before rollout starts.

Can different stores run different offers?

Yes. Offers can be configured per site or per group, so a store trialling something locally does not disturb the national campaign. Redemption is reported against the offer and the store, so a local test can be judged on its own numbers.

Does it work with our existing CRM or loyalty provider?

Zeal is designed to add the in-store leg rather than replace what you run. Whether in-store activity can be attributed to an existing customer record depends on the integration and the consent design agreed for your deployment, and that is scoped before anything goes live.

How long does a rollout take?

It depends on the estate rather than the software. A first cohort can typically be live quickly once compatibility is confirmed; the full estate follows in stages, with each cohort observed against agreed criteria before the next one starts. Nothing requires an engineer visit to a store.

The quickest way to judge this is against your own estate. Tell us the terminal models in your stores and who acquires for you, and we will tell you what can go live and in what order.

Book a walkthrough with the Zeal team
integration

Activating Zeal on your card machines is a breeze

Choose your integration path

Connect host-to-host through our APIs or embed the on-terminal SDK. You get a sandbox, an integration guide and a reference implementation from day one.

Share your estate details

Send your merchant data file with TIDs, MIDs and terminal models. We prepare signed builds for each terminal type, with release notes and a rollback plan.

Pilot, then roll out

We prove the experience on a pilot cohort with hands-on support, then deploy remotely across your estate through your TMS. No hardware changes, no engineer visits.

Go live and activate

Your merchants get onboarding flows, training material and ready-made campaign templates for their first 90 days, and you track activation and usage by cohort.

Zeal In Action

This is how we’re revolutionising payments for our partners

See what Zeal delivers in the field. Our partners earn new revenue from their terminal estates, and their merchants get customer identification, loyalty and insight at the point of payment.

~5,000

Merchants run Zeal on the card machines they already own.

15%

More repeat visits for restaurants running loyalty on Zeal.

95k+

Customer profiles created for merchants using Zeal.

Testimonials

Don’t take our word for it

"Mellon’s payment solutions are designed to offer acquirers and merchants a competitive edge, and Zeal amplifies that. From personalised loyalty programmes to real-time customer insights, Zeal transforms every payment into an opportunity for engagement and growth."

Manos Perdikaris

Business Unit Manager

"Partnering with Zeal reinforces our commitment to delivering next-generation payment solutions. As the leading Android POS provider, we’re driving innovation and transforming in-store experiences through smarter, simpler, and scalable payment technology."

Jean-Philippe Niedergang

CCO and CEO of EMEA Region

"Zeal's loyalty technology, integrated into Ingenico’s Android solutions, enables merchants to identify, engage and reward customers effortlessly. Together, we're not just processing payments; we're shaping the future of customer loyalty in physical retail, setting new benchmarks for personalised engagement."

Boris Ferlet

SVP, Android & Partner Ecosystem

"At BRGR, we believe in keeping things simple: great burgers, great service, and a frictionless ordering & loyalty experience with Zeal. Our customers love how easy it is to earn and redeem rewards, and we love seeing them come back for more."

Ahmed Hanafi

Founder & CEO

"Luxury is about personalisation, and Zeal helps us bring that to life. Now, our clients can enjoy a tailored loyalty experience, ensuring their visits are always rewarded in a way that feels exclusive and effortless."

Mostafa Al Sagheer

CEO

ROI

How much is in it for you?

How many card machines do you have?

5

What’s your approximate annual turnover (£)?

50,000
Your projected annual turnover with Zeal

52,500

based on a 5-12% uplift in retained sales
Pricing

Zeal has flexible pricing to fit your business needs

Every agreement is shaped with your commercial team: revenue share on a joint go-to-market, or an annual licence across your MIDs.

Zeal for payment providers

Revenue share or annual licence

One integration, two commercial models. Partner on revenue share, where Zeal goes to market inside your merchant proposition and we share the value-added services revenue it creates. Or license annually, a fixed yearly fee that activates Zeal across the MIDs you nominate, with predictable costs from day one.

Features

Enable your card machines to:

Identify customers and offer exclusive rewards

Offer zero-friction card-linked loyalty

Showcase merchant branding and collect feedback

Provide merchants with powerful analytics

Provide you with powerful customer behaviour insights

FAQ

Want to learn more?

Frequently asked questions

What value does Zeal bring to my payment services?

Zeal transforms your card machines into intelligent customer engagement tools, enabling real-time customer insights, visibility over in-store customers, and frictionless loyalty programmes for your merchants.

By integrating Zeal, you open new revenue streams through value-added services, differentiate your offering in a competitive market, and significantly boost merchant retention.

How does Zeal enable partnerships with corporates, airlines and telecom providers?

Zeal enables your card machines to identify customers through their payment cards, recognising employees, airline passengers, or telecom customers at the point of sale. This allows you to offer tailored rewards linked to existing corporate benefits or loyalty programmes. With Zeal, you can strengthen strategic partnerships and drive higher transaction volumes for your merchants.

Is Zeal compliant with industry security standards and regulations?

Yes. Zeal is fully compliant with PCI DSS, GDPR, and follows industry best practices for data protection and security. Our technology is designed with privacy and compliance at its core.

Zeal is also recognised by industry leaders such as Visa and Ingenico, and has trusted partners worldwide, reinforcing our commitment to innovation, reliability, and global scalability.

How can I get started with activating Zeal on my card machines?

Choose your integration path (host-to-host API or on-terminal SDK), share your merchant data file with TIDs, MIDs and terminal models, and we handle the rest: signed builds, a supported pilot, then remote deployment across your estate through your TMS.

Which types of card machines does Zeal support?

Zeal is card machine-agnostic and works with all devices, both Android models and older Linux-based ones. We support all manufacturers including Ingenico, PAX, Castles, Verifone, Aisino and others, allowing you to activate Zeal across all your existing hardware with ease.

Can Zeal operate in multiple regions or markets?

Yes. Zeal is built for global scalability and there are active card machines with Zeal in multiple markets globally. With multilingual support, regional compliance, and flexible integration options, Zeal can be activated anywhere, enabling consistent value-added services for your merchants worldwide.