Zeal vs Square Loyalty: explore the right loyalty setup

Square Loyalty offers loyalty within Square's ecosystem. Zeal brings customer recognition and loyalty to supported payment-terminal integrations. Zeal is not live on Square yet. If you use Square, register your interest and we can explore an integration or discuss a supported payment provider.

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Customer tapping a phone on a Zeal-enabled card machine showing loyalty stamps

Award-winning value-added services for payment terminals

Compare the checkout experience

Square Loyalty supports enrolment using a mobile phone number, with check-in options that depend on the setup. Zeal's supported journeys bring customer recognition and rewards into the payment experience. Compare the available terminals, enrolment flow, customer consent and programme rules before choosing.

Recognise returning customers on supported terminals

Through approved payment-provider integrations, Zeal can help merchants recognise returning customers and deliver points, stamps or vouchers in supported payment journeys. Availability depends on the terminal, payment application, provider and programme; our team will confirm what your business can deploy.

Using Square and interested in Zeal?

Tell us about your stores, Square setup and loyalty goals. We can take your requirements to Square to explore an integration. If Square cannot enable Zeal, we can discuss an alternative supported provider and explain any changes to hardware, processing terms and payouts before you decide.

Zeal versus Square Loyalty comparison lockup

A globally-recognised award-winning solution

Zeal has been recognised by Visa, Ingenico and other global industry leaders, has been nominated for London Fintech Week and has won multiple international awards.

ZEAL IN ACTION

Zeal is revolutionising payments & loyalty for merchants. Merchants using Zeal have witnessed massive boosts in customer retention, loyalty programme participation and overall sales.

28%

boost in retention rate for a leading burger chain in Cairo, Egypt

Loyalty points icon
80%

of customers engaging with loyalty on Zeal for its convenience and ease of use

Rewards gift box icon
12%

increase in sales attributed to retention and CLV boost using Zeal

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Explore more features

Discover more ways Zeal can realise the full potential of your card machines and grow your business.

Effortless Loyalty

Make loyalty effortless for your customers

Run frictionless loyalty programmes on your card machines without the need for any extra steps, QR, or loyalty cards.

Learn more
Identify Customers

Your card machines can identify & segment your..

Zeal turns your card machines into powerful data sources, giving you actionable insights about your customers.

Learn more
Remarketing Tools

Your card machines as loyalty engines

With Zeal, your card machines can run hyper-personalised marketing campaigns for your customers.

Learn more
Powerful Analytics

Realise the full potential of your in-store data

With Zeal, you can gain deeper insights into your customers and utilize data to boost retention.

Learn more
Testimonials

Don’t take our word for it

"Mellon’s payment solutions are designed to offer acquirers and merchants a competitive edge, and Zeal amplifies that. From personalised loyalty programmes to real-time customer insights, Zeal transforms every payment into an opportunity for engagement and growth."

Manos Perdikaris

Business Unit Manager

"Partnering with Zeal reinforces our commitment to delivering next-generation payment solutions. As the leading Android POS provider, we’re driving innovation and transforming in-store experiences through smarter, simpler, and scalable payment technology."

Jean-Philippe Niedergang

CCO and CEO of EMEA Region

"Zeal's loyalty technology, integrated into Ingenico’s Android solutions, enables merchants to identify, engage and reward customers effortlessly. Together, we're not just processing payments; we're shaping the future of customer loyalty in physical retail, setting new benchmarks for personalised engagement."

Boris Ferlet

SVP, Android & Partner Ecosystem

"At BRGR, we believe in keeping things simple: great burgers, great service, and a frictionless ordering & loyalty experience with Zeal. Our customers love how easy it is to earn and redeem rewards, and we love seeing them come back for more."

Ahmed Hanafi

Founder & CEO

"Luxury is about personalisation, and Zeal helps us bring that to life. Now, our clients can enjoy a tailored loyalty experience, ensuring their visits are always rewarded in a way that feels exclusive and effortless."

Mostafa Al Sagheer

CEO

ROI

How much is in it for you?

How many card machines do you have?

5

What’s your approximate annual turnover (£)?

50,000
Your projected annual turnover with Zeal

52,500

based on a 5-12% uplift in retained sales
Pricing

Zeal has flexible pricing to fit your business needs

Talk to sales to learn more about ongoing deals or partnership opportunities.

Basic plan

Free

Enable your card machines to recognise your customers and collect feedback after every transaction.

Get Basic plan
Features

A Basic plan enables you to:

Brand your card machine screens

Collect customer feedback for every transaction

Access basic reports

Premium plan

Custom

pricing

Provided through your payment provider, on revenue share or an annual licence across nominated terminals.

Talk to sales
Features

All features available in the Basic plan, plus:

Offer zero-friction loyalty on your card machines

View customer profiles and insights

Export powerful reports

View transactions history

Get priority support for your business

Commercials are agreed with your payment provider. For enterprise arrangements, please contact us.
Awards

Zeal is a globally-recognised award-winning solution

UK Fintech Awards 2026: Winner, Team of the Year and Winner, Innovator of the Year (Belal Mohamed, CTO) · Juniper Research Future Digital Awards 2023: Platinum, Payment Terminal Innovation · The Card & Payments Awards: 4x Finalist 2024 · UK Chartered Institute of Export: Innovation in Trade 2024 · Ingenico Making Data Pay Awards 2023: 1st Place

Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
FAQ

Zeal vs Square Loyalty

Frequently asked questions

What is Square Loyalty?

Square Loyalty is a paid loyalty add-on for businesses that use Square. According to Square, customers can sign up through Square Point of Sale, Square Online, Square Invoices or a sign-up link.

How do customers join Square Loyalty?

According to Square's UK help centre, after a payment Square Point of Sale asks the customer to enter their phone number to enrol or sign in, points are tied to that number, and an SMS confirms each visit.

Does Zeal work on Square?

Not yet. Zeal is not live on Square. You can tell us about your Square setup so we can take it to Square, or we can discuss moving to a provider Zeal works with, such as Adyen, DNA Payments, Elavon, Lloyds Cardnet, NMI, Viva Wallet and Worldpay.

How is Zeal different from Square Loyalty?

Square Loyalty identifies customers by phone number within Square's ecosystem. Zeal recognises customers from the card they pay with, on supported card machines from the payment providers it works with.

When was this comparison checked?

The Square Loyalty details on this page come from Square's UK website and help centre, checked in October 2026. Products change, so check with Square Loyalty for the latest. The Zeal details come from Zeal's own product information.

Expert review

About this page

Omar Ebeid, Co-founder and CEO of Zeal

Reviewed by Omar Ebeid

Co-founder and CEO, Zeal

Omar Ebeid is Co-founder and CEO of Zeal, which he founded with Bellal Mohamed in 2019. He holds an MSc in Entrepreneurship from the University of Bath and won the Vice-Chancellor’s Award at the University of Surrey. Under his leadership Zeal won Team of the Year at the UK FinTech Awards 2026 and Platinum at the Juniper Research Future Digital Awards 2023.

  • Written by: the Zeal team
  • Last reviewed:

Sources

  1. Customer Loyalty Programme Software — Square
  2. Enrol customers in your loyalty programme — Square (Block, Inc.), UK Support Centre, 23 April 2026
  3. Create a loyalty programme — Square (Block, Inc.), UK Support Centre
  4. Making Data Pay — Ingenico, 2 March 2023
  5. 2026 winners — UK FinTech Awards, 2026
  6. Juniper Research: Future Digital Award Winners Announced for Fintech & Payments 2023 — Juniper Research via Business Wire, October 2023

Sources checked on 11 October 2026. Details of Zeal’s own products come from Zeal.