Connect HubSpot to your card machines

If your business runs HubSpot, it already knows your online customers well. The gap is the shop floor: an in-store card payment usually never reaches HubSpot, so the profile only knows half the customer. Zeal identifies customers on the payment terminal and sends each in-store visit to HubSpot, with no app and no receipt scanning.

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PCI DSS & GDPR Compliant
Retail team reviewing Zeal customer analytics on a laptop

Award-winning value-added services for payment terminals

Why HubSpot cannot see your shop floor

Retailers typically identify only around a third of in-store shoppers, against 40 to 70 percent for the best-performing brands, and higher identification goes hand in hand with higher retention. Receipts are not linked to a person, loyalty apps are used by a minority, and the till cannot tell who is paying. So HubSpot treats a weekly regular as an anonymous visitor.

Identify more customers, at the payment

Zeal runs on the supported Android or Linux card machine you already have. When a customer pays, the terminal recognises the card, enrols new customers in a couple of taps and records the visit. Each identified transaction is sent to HubSpot as a profile update and an in-store event, so more of your in-store customers join your loyalty programme and your segments finally include the counter.

What HubSpot can do with in-store events

Trigger a journey after a first in-store visit, suppress a discount email to someone who bought in store yesterday, measure the in-store effect of an online campaign, and build lapsed-customer segments that include the shop floor. Attribution and lifetime value finally include the counter. The HubSpot connection is activated on request with your team, typically in weeks rather than months.

Zeal and HubSpot logos: in-store payments connected to HubSpot

A globally-recognised award-winning solution

Zeal has been recognised by Visa, Ingenico and other global industry leaders, has been nominated for London Fintech Week and has won multiple international awards.

ZEAL IN ACTION

Zeal is revolutionising payments & loyalty for merchants. Merchants using Zeal have witnessed massive boosts in customer retention, loyalty programme participation and overall sales.

28%

boost in retention rate for a leading burger chain in Cairo, Egypt

Loyalty points icon
80%

of customers engaging with loyalty on Zeal for its convenience and ease of use

Rewards gift box icon
12%

increase in sales attributed to retention and CLV boost using Zeal

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Explore more features

Discover more ways Zeal can realise the full potential of your card machines and grow your business.

Effortless Loyalty

Make loyalty effortless for your customers

Run frictionless loyalty programmes on your card machines without the need for any extra steps, QR, or loyalty cards.

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Identify Customers

Your card machines can identify & segment your..

Zeal turns your card machines into powerful data sources, giving you actionable insights about your customers.

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Remarketing Tools

Your card machines as loyalty engines

With Zeal, your card machines can run hyper-personalised marketing campaigns for your customers.

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Powerful Analytics

Realise the full potential of your in-store data

With Zeal, you can gain deeper insights into your customers and utilize data to boost retention.

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Testimonials

Don’t take our word for it

"Mellon’s payment solutions are designed to offer acquirers and merchants a competitive edge, and Zeal amplifies that. From personalised loyalty programmes to real-time customer insights, Zeal transforms every payment into an opportunity for engagement and growth."

Manos Perdikaris

Business Unit Manager

"Partnering with Zeal reinforces our commitment to delivering next-generation payment solutions. As the leading Android POS provider, we’re driving innovation and transforming in-store experiences through smarter, simpler, and scalable payment technology."

Jean-Philippe Niedergang

CCO and CEO of EMEA Region

"Zeal's loyalty technology, integrated into Ingenico’s Android solutions, enables merchants to identify, engage and reward customers effortlessly. Together, we're not just processing payments; we're shaping the future of customer loyalty in physical retail, setting new benchmarks for personalised engagement."

Boris Ferlet

SVP, Android & Partner Ecosystem

"At BRGR, we believe in keeping things simple: great burgers, great service, and a frictionless ordering & loyalty experience with Zeal. Our customers love how easy it is to earn and redeem rewards, and we love seeing them come back for more."

Ahmed Hanafi

Founder & CEO

"Luxury is about personalisation, and Zeal helps us bring that to life. Now, our clients can enjoy a tailored loyalty experience, ensuring their visits are always rewarded in a way that feels exclusive and effortless."

Mostafa Al Sagheer

CEO

ROI

How much is in it for you?

How many card machines do you have?

5

What’s your approximate annual turnover (£)?

50,000
Your projected annual turnover with Zeal

52,500

based on a 5-12% uplift in retained sales
Pricing

Zeal has flexible pricing to fit your business needs

Talk to sales to learn more about ongoing deals or partnership opportunities.

Basic plan

Free

Enable your card machines to recognise your customers and collect feedback after every transaction.

Get Basic plan
Features

A Basic plan enables you to:

Brand your card machine screens

Collect customer feedback for every transaction

Access basic reports

Premium plan

Custom

pricing

Provided through your payment provider, on revenue share or an annual licence across nominated terminals.

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Features

All features available in the Basic plan, plus:

Offer zero-friction loyalty on your card machines

View customer profiles and insights

Export powerful reports

View transactions history

Get priority support for your business

Commercials are agreed with your payment provider. For enterprise arrangements, please contact us.
Awards

Zeal is a globally-recognised award-winning solution

UK Fintech Awards 2026: Winner, Team of the Year and Winner, Innovator of the Year (Belal Mohamed, CTO) · Juniper Research Future Digital Awards 2023: Platinum, Payment Terminal Innovation · The Card & Payments Awards: 4x Finalist 2024 · UK Chartered Institute of Export: Innovation in Trade 2024 · Ingenico Making Data Pay Awards 2023: 1st Place

Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
FAQ

Connect HubSpot to in-store payments

Frequently asked questions

Can HubSpot see in-store card payments?

Not on its own. An in-store card payment usually never reaches HubSpot, because the till cannot tell who is paying. Zeal identifies customers on the payment terminal and sends each identified visit to HubSpot as a profile update and an in-store event.

What can I do in HubSpot with in-store events?

Trigger a journey after a first in-store visit, suppress a discount email to someone who bought in store yesterday, measure the in-store effect of an online campaign and build lapsed-customer segments that include the shop floor.

Do customers need an app or to scan receipts?

No. Zeal runs on the supported Android or Linux card machine you already have and recognises customers from the card they pay with. New customers enrol in a couple of taps on the terminal, with no app and no receipt scanning.

Why do in-store customers matter for HubSpot?

Retailers typically identify only around a third of in-store shoppers. Receipts are not linked to a person and loyalty apps are used by a minority, so HubSpot treats a weekly regular as an anonymous visitor. Identifying customers at the payment closes that gap.

How long does it take to connect HubSpot?

The HubSpot connection is activated on request with your team, typically in weeks rather than months. Talk to Zeal to scope it for your stores and card machines.

Expert review

About this page

Omar Ebeid, Co-founder and CEO of Zeal

Reviewed by Omar Ebeid

Co-founder and CEO, Zeal

Omar Ebeid is Co-founder and CEO of Zeal, which he founded with Bellal Mohamed in 2019. He holds an MSc in Entrepreneurship from the University of Bath and won the Vice-Chancellor’s Award at the University of Surrey. Under his leadership Zeal won Team of the Year at the UK FinTech Awards 2026 and Platinum at the Juniper Research Future Digital Awards 2023.

  • Written by: the Zeal team
  • Last reviewed:

Sources

  1. Send custom event occurrences — HubSpot, 9 September 2026
  2. Set event enrollment triggers — HubSpot, 3 August 2026
  3. Greggs plc preliminary results for the 52 weeks ended 27 December 2025 — Greggs plc, 3 March 2026
  4. Making Data Pay — Ingenico, 2 March 2023
  5. 2026 winners — UK FinTech Awards, 2026
  6. Juniper Research: Future Digital Award Winners Announced for Fintech & Payments 2023 — Juniper Research via Business Wire, October 2023

Sources checked on 11 October 2026. Details of Zeal’s own products come from Zeal.