Connect HubSpot to what happens at the card machine
HubSpot is the CRM and marketing hub used by mid-market retailers, hospitality groups and franchises for contacts, email and automation. The gap is the shop floor: an in-store card payment usually never reaches HubSpot, so the profile only knows the online half of the customer. Zeal closes that gap from the payment terminal itself, recognising the customer when they pay and passing the visit to HubSpot as a HubSpot contact with a custom in-store purchase event. Integrations are activated on request with your HubSpot team.
Print your own branded receipt
Type a company name (payment provider or merchant, either works), then keep scrolling. The card machine does the rest: your name on the screen, your receipt out of the printer, and your customer's loyalty balance already on it.
Your brand on the receipt
Works for a payment provider or a merchant. Prefer a click? Use the button.
The World's #1 VAS Solution on Payment Terminals
Why HubSpot cannot see the shop floor
Point-of-sale data reaches HubSpot late, aggregated or not at all. Receipts are not linked to a person, loyalty apps are used by a minority, and the till usually cannot identify who is paying. The result is a HubSpot profile that treats a weekly regular as an anonymous visitor.
Recognition inside the payment
Zeal runs as software on the Android payment terminal the merchant already has. When a customer pays, the terminal recognises the card token, enrols a new customer in a couple of taps, and records the visit. Nothing is asked of staff and nothing is added to the queue.
How the HubSpot integration works
Each recognised in-store transaction is delivered to HubSpot through the HubSpot CRM and custom events APIs. Zeal sends the customer identifier, store, timestamp, basket value and any loyalty event; consent is captured on the terminal and the identifier is a card-derived token rather than a raw PAN. The first HubSpot connection is switched on with your team, and a phone number captured once at the terminal links the token to the existing HubSpot record.
The card machine is the only thing every customer touches
Every other route to in-store identity depends on the customer bringing something: a card, an app, a phone with a QR code open. Each of those loses most of the people it is offered to, and it loses them fastest when the shop is busiest.
The payment terminal is different. It is already in the customer's hands, it already has their attention for a few seconds, and using it requires nothing they have not already decided to do.
So Zeal identifies the customer there, and HubSpot receives the in-store visit the same way it receives an online order: attached to a person, in near real time.
That turns HubSpot segments built on online behaviour into segments built on the whole relationship. A customer who buys online monthly and in store weekly finally looks like the customer they are.
It also means the merchant does not need a loyalty app to get customer data, and does not need staff to remember to ask for anything at the till.
What HubSpot can do with in-store events
Trigger a journey after a first in-store visit, suppress a discount email to someone who bought in store yesterday, measure the in-store effect of an online campaign, or build lapsed-customer segments that include the shop floor. All of it inside HubSpot, where your team already works.
Because the event comes from the payment, it carries a real transaction value and a real store, so attribution and lifetime-value models finally include the counter.
What you can see afterwards
In Zeal: who is new and who is returning, visit frequency, redemptions and the customer database growing from the terminal. In HubSpot: the same customers, enriched with in-store events and available to every campaign tool you already use.
Because a redemption is a real transaction rather than a click, the numbers describe visits and takings, which is the kind of information a marketing team can act on.
How it fits with your payment provider
Zeal runs alongside the certified payment application on supported Android terminals from providers such as Worldpay, Elavon, Barclaycard, Dojo and Adyen. It does not process payments and does not change who acquires for you, how you are priced or how you are settled.
Compatibility depends on the terminal model, its firmware, the payment application on it and the acquirer route. That is the first thing we check, and it is a short conversation rather than a project.
What is a HubSpot in-store integration?
A HubSpot in-store integration links card-present transactions on the payment terminal to the customer profiles held in HubSpot, so in-store purchases, visits and loyalty events are attached to the right person without a customer app or receipt scanning. Zeal provides the terminal-side identification and delivers the events; the HubSpot connection is configured on request for each merchant.
What it will not do
It will not identify customers who pay cash, and it will not attach a visit to a HubSpot profile until the card token has been linked to that record (by phone number, email or an existing loyalty identifier). It is a data source for HubSpot, not a replacement for it.
HubSpot integration questions
Is the HubSpot integration live today?
Zeal's terminal identification and event delivery are live. The connection into HubSpot is activated on request: tell us you run HubSpot and we scope the field mapping and consent flow with your team, typically in a few weeks rather than months.
Does the customer need to download an app?
No. Everything happens on the terminal during the payment. There is no app, no plastic card and no code to scan, which is why enrolment holds up instead of tailing off after the first month.
How does Zeal match a card to a HubSpot profile?
The terminal recognises a card-derived token. The first time a customer joins, they can enter a phone number or email on the terminal, which is used to match or create a HubSpot contact with a custom in-store purchase event. After that, every card payment is attached automatically.
Is this compliant with GDPR and PCI?
Consent is captured on the terminal before any profile is created, the identifier passed on is a token rather than card data, and Zeal never touches the payment transaction itself. Our DPA and PSP authorisation terms cover the data flows.
If you run HubSpot and want the shop floor inside it, tell us your terminal provider and which HubSpot products you use, and we will map the integration and what it needs from your side.
Discuss the HubSpot integration
Activating Zeal on your card machines is a breeze
Choose your integration path
Connect host-to-host through our APIs or embed the on-terminal SDK. You get a sandbox, an integration guide and a reference implementation from day one.
Share your estate details
Send your merchant data file with TIDs, MIDs and terminal models. We prepare signed builds for each terminal type, with release notes and a rollback plan.
Pilot, then roll out
We prove the experience on a pilot cohort with hands-on support, then deploy remotely across your estate through your TMS. No hardware changes, no engineer visits.
Go live and activate
Your merchants get onboarding flows, training material and ready-made campaign templates for their first 90 days, and you track activation and usage by cohort.
This is how we’re revolutionising payments for our partners
See what Zeal delivers in the field. Our partners earn new revenue from their terminal estates, and their merchants get customer identification, loyalty and insight at the point of payment.
Merchants run Zeal on the card machines they already own.
More repeat visits for restaurants running loyalty on Zeal.
Customer profiles created for merchants using Zeal.
Don’t take our word for it
Manos Perdikaris
Business Unit Manager
Jean-Philippe Niedergang
CCO and CEO of EMEA Region
Boris Ferlet
SVP, Android & Partner Ecosystem
Ahmed Hanafi
Founder & CEO
Mostafa Al Sagheer
CEO
Zeal has flexible pricing to fit your business needs
Every agreement is shaped with your commercial team: revenue share on a joint go-to-market, or an annual licence across your MIDs.
Revenue share or annual licence
One integration, two commercial models. Partner on revenue share, where Zeal goes to market inside your merchant proposition and we share the value-added services revenue it creates. Or license annually, a fixed yearly fee that activates Zeal across the MIDs you nominate, with predictable costs from day one.
Enable your card machines to:
Identify customers and offer exclusive rewards
Offer zero-friction card-linked loyalty
Showcase merchant branding and collect feedback
Provide merchants with powerful analytics
Provide you with powerful customer behaviour insights
Want to learn more?
Frequently asked questions
Zeal transforms your card machines into intelligent customer engagement tools, enabling real-time customer insights, visibility over in-store customers, and frictionless loyalty programmes for your merchants.
By integrating Zeal, you open new revenue streams through value-added services, differentiate your offering in a competitive market, and significantly boost merchant retention.
Zeal enables your card machines to identify customers through their payment cards, recognising employees, airline passengers, or telecom customers at the point of sale. This allows you to offer tailored rewards linked to existing corporate benefits or loyalty programmes. With Zeal, you can strengthen strategic partnerships and drive higher transaction volumes for your merchants.
Yes. Zeal is fully compliant with PCI DSS, GDPR, and follows industry best practices for data protection and security. Our technology is designed with privacy and compliance at its core.
Zeal is also recognised by industry leaders such as Visa and Ingenico, and has trusted partners worldwide, reinforcing our commitment to innovation, reliability, and global scalability.
Choose your integration path (host-to-host API or on-terminal SDK), share your merchant data file with TIDs, MIDs and terminal models, and we handle the rest: signed builds, a supported pilot, then remote deployment across your estate through your TMS.
Zeal is card machine-agnostic and works with all devices, both Android models and older Linux-based ones. We support all manufacturers including Ingenico, PAX, Castles, Verifone, Aisino and others, allowing you to activate Zeal across all your existing hardware with ease.
Yes. Zeal is built for global scalability and there are active card machines with Zeal in multiple markets globally. With multilingual support, regional compliance, and flexible integration options, Zeal can be activated anywhere, enabling consistent value-added services for your merchants worldwide.