Zeal vs Piggy, now Leat: loyalty platforms compared

Piggy, now trading as Leat, is a loyalty and promotions platform for hospitality, retail and ecommerce, with points, stamps, tiers, gift cards and vouchers. Members collect through a branded app, a tablet, a wallet pass or a POS integration. Zeal runs on the payment terminal, recognising customers from the card they pay with on supported card machines.

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Customer tapping a phone on a Zeal-enabled card machine showing loyalty stamps

Award-winning value-added services for payment terminals

How customers collect: Leat vs Zeal

Leat offers several routes: a branded app, a tablet at the counter, an Apple or Google Wallet pass scanned at the till, a QR card, or a POS integration that lets customers collect by paying with their bank card. Zeal has one route, built into the card machine: the customer pays by card, is recognised, and joins or earns on the terminal screen, with no app, pass or till integration needed.

Recognise your regulars, then reward them

Zeal identifies the customer from the card, enrols new ones in a couple of taps on the terminal screen, and awards points, stamps or vouchers during the payment. Your customer database grows with every card payment, with nothing for the customer or your staff to remember.

Choosing between Zeal and Leat

Leat may suit you if you want one programme across your webshop and stores, with gift cards, wallet passes and email marketing. Zeal suits you if you want loyalty and customer insight delivered through the card machine you already have, via your payment provider.

Zeal versus Piggy comparison lockup

A globally-recognised award-winning solution

Zeal has been recognised by Visa, Ingenico and other global industry leaders, has been nominated for London Fintech Week and has won multiple international awards.

ZEAL IN ACTION

Zeal is revolutionising payments & loyalty for merchants. Merchants using Zeal have witnessed massive boosts in customer retention, loyalty programme participation and overall sales.

28%

boost in retention rate for a leading burger chain in Cairo, Egypt

Loyalty points icon
80%

of customers engaging with loyalty on Zeal for its convenience and ease of use

Rewards gift box icon
12%

increase in sales attributed to retention and CLV boost using Zeal

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Explore more features

Discover more ways Zeal can realise the full potential of your card machines and grow your business.

Effortless Loyalty

Make loyalty effortless for your customers

Run frictionless loyalty programmes on your card machines without the need for any extra steps, QR, or loyalty cards.

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Identify Customers

Your card machines can identify & segment your..

Zeal turns your card machines into powerful data sources, giving you actionable insights about your customers.

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Remarketing Tools

Your card machines as loyalty engines

With Zeal, your card machines can run hyper-personalised marketing campaigns for your customers.

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Powerful Analytics

Realise the full potential of your in-store data

With Zeal, you can gain deeper insights into your customers and utilize data to boost retention.

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Testimonials

Don’t take our word for it

"Mellon’s payment solutions are designed to offer acquirers and merchants a competitive edge, and Zeal amplifies that. From personalised loyalty programmes to real-time customer insights, Zeal transforms every payment into an opportunity for engagement and growth."

Manos Perdikaris

Business Unit Manager

"Partnering with Zeal reinforces our commitment to delivering next-generation payment solutions. As the leading Android POS provider, we’re driving innovation and transforming in-store experiences through smarter, simpler, and scalable payment technology."

Jean-Philippe Niedergang

CCO and CEO of EMEA Region

"Zeal's loyalty technology, integrated into Ingenico’s Android solutions, enables merchants to identify, engage and reward customers effortlessly. Together, we're not just processing payments; we're shaping the future of customer loyalty in physical retail, setting new benchmarks for personalised engagement."

Boris Ferlet

SVP, Android & Partner Ecosystem

"At BRGR, we believe in keeping things simple: great burgers, great service, and a frictionless ordering & loyalty experience with Zeal. Our customers love how easy it is to earn and redeem rewards, and we love seeing them come back for more."

Ahmed Hanafi

Founder & CEO

"Luxury is about personalisation, and Zeal helps us bring that to life. Now, our clients can enjoy a tailored loyalty experience, ensuring their visits are always rewarded in a way that feels exclusive and effortless."

Mostafa Al Sagheer

CEO

ROI

How much is in it for you?

How many card machines do you have?

5

What’s your approximate annual turnover (£)?

50,000
Your projected annual turnover with Zeal

52,500

based on a 5-12% uplift in retained sales
Pricing

Zeal has flexible pricing to fit your business needs

Talk to sales to learn more about ongoing deals or partnership opportunities.

Basic plan

Free

Enable your card machines to recognise your customers and collect feedback after every transaction.

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Features

A Basic plan enables you to:

Brand your card machine screens

Collect customer feedback for every transaction

Access basic reports

Premium plan

Custom

pricing

Provided through your payment provider, on revenue share or an annual licence across nominated terminals.

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Features

All features available in the Basic plan, plus:

Offer zero-friction loyalty on your card machines

View customer profiles and insights

Export powerful reports

View transactions history

Get priority support for your business

Commercials are agreed with your payment provider. For enterprise arrangements, please contact us.
Awards

Zeal is a globally-recognised award-winning solution

UK Fintech Awards 2026: Winner, Team of the Year and Winner, Innovator of the Year (Belal Mohamed, CTO) · Juniper Research Future Digital Awards 2023: Platinum, Payment Terminal Innovation · The Card & Payments Awards: 4x Finalist 2024 · UK Chartered Institute of Export: Innovation in Trade 2024 · Ingenico Making Data Pay Awards 2023: 1st Place

Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
Fintech Awards London
Visa Everywhere Initiative Finalist 2020
UCL Centre for Digital Innovation
Barclays Eagle Labs
Ingenico
The Card & Payments Awards
FAQ

Zeal vs Leat

Frequently asked questions

Is Piggy now called Leat?

Yes. Piggy's UK company was renamed Leat in September 2024 and the platform now trades as Leat, although piggy.eu is still live. Leat describes itself as a loyalty and promotions platform with 15,000+ clients across 70+ countries.

How do customers collect points with Leat?

According to Leat, members collect through the business's branded app, a tablet or a POS integration, and can use an Apple or Google Wallet pass or a QR card. Through a POS integration, Leat says customers can collect points automatically by paying with their bank card.

Does Leat need an app?

No. Leat's branded app is optional, and customers can use a wallet pass or a card instead. Zeal does not use an app or a pass: customers join on the card machine screen when they pay.

How is Zeal different from Leat?

Leat is a full loyalty platform that connects to tills, webshops and apps. Zeal runs on the payment terminal itself and is distributed through payment providers, so a merchant can add loyalty and customer insight without a till integration, on a supported card machine.

When was this comparison checked?

The Leat details on this page come from Leat's and Piggy's own websites and Companies House records, checked in October 2026. Products change, so check with Leat for the latest. The Zeal details come from Zeal's own product information.

Expert review

About this page

Omar Ebeid, Co-founder and CEO of Zeal

Reviewed by Omar Ebeid

Co-founder and CEO, Zeal

Omar Ebeid is Co-founder and CEO of Zeal, which he founded with Bellal Mohamed in 2019. He holds an MSc in Entrepreneurship from the University of Bath and won the Vice-Chancellor’s Award at the University of Surrey. Under his leadership Zeal won Team of the Year at the UK FinTech Awards 2026 and Platinum at the Juniper Research Future Digital Awards 2023.

  • Written by: the Zeal team
  • Last reviewed:

Sources

  1. LEAT TECHNOLOGIES UNITED KINGDOM LIMITED overview — Companies House
  2. Leat: About us — Leat
  3. Leat: The unified loyalty engine that builds real connections. — Leat
  4. Determine your Plans & Pricing yourself — Piggy
  5. Leat: Digital wallet — Leat
  6. Making Data Pay — Ingenico, 2 March 2023
  7. 2026 winners — UK FinTech Awards, 2026
  8. Juniper Research: Future Digital Award Winners Announced for Fintech & Payments 2023 — Juniper Research via Business Wire, October 2023

Sources checked on 11 October 2026. Details of Zeal’s own products come from Zeal.