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Zeal cover reading 'A Startup to Watch at Money20/20', with a portrait photo

Zeal spotlighted as a “Startup to Watch” at Money20/20 Middle East

We’re excited to share that Inc. Arabia has spotlighted Zeal as a “Startup to Watch” at Money20/20 Middle East 2025. This recognition highlights our mission to turn everyday card machines into smarter tools that help merchants build loyalty, gain insights, and drive growth.

Zeal
Sep 12, 2025

We’re thrilled to share that Inc. Arabia has selected Zeal as one of the “Startups to Watch” at Money20/20 Middle East 2025.

According to Inc. Arabia, Zeal “transforms existing card machines into powerful growth engines for merchants” by enabling them to connect transactions with customer identity, enabling loyalty, segmentation, retention, and lifetime-value insights, all without extra friction.

Graphic: Inc. Arabia's description of Zeal as transforming existing card machines into powerful growth engines for merchants, beside a payment terminal showing a Zeal loyalty stamp card
Inc. Arabia named Zeal one of its Startups to Watch at Money20/20 Middle East 2025.

This recognition underscores our vision: turning in-store payments into meaningful engagement opportunities, not just transactions.

Thank you to our team, partners and customers for believing in this mission. We’re just getting started.

Want to learn how Zeal can transform your card machines? Get in touch with us today →

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Find Zeal for your card machine and your business

Zeal-ready card machines: loyalty on the card machine you already have

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How Zeal stacks up

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Zeal is a payments technology company headquartered in London, United Kingdom.